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Ikighai is a boutique leadership coaching firm, headed by Reyna Drake, one of Australia’s top leadership coaches. Ikighai needed to pivot their marketing strategy to find new ways to attract clients due to the impacts of COVID-19.
Specifically, Ikighai needed their website to act as a powerful marketing and sales tool to attract new high net-worth clients, and position Reyna as a premium thought leader and expert in the industry.
As part of our strategy, we decided that Ikighai would need a new website, built from the ground up. This new website included engaging direct-response headlines, clear call to actions and a carefully constructed lead capture facility to help Ikighai start building a database of leads. Overall, this website has transformed the way Ikighai is perceived online by current and prospective clients.
Working with an IT company offering training courses across a variety of products, new strategic landing pages were built as part of a Google Ads campaign to generate qualified leads for the business.
As a result of the new landing pages and on-going changes and optimisation of the Google Ads campaign, monthly conversions increased by 81% over the first 6-months. In addition, a high value content offer was integrated into each landing page, which helped the company dramatically grow its lead database.
Working with one of Australia’s leading financial planning licensees, the company needed a new website with the goal of recruiting established financial planners, accountants and mortgage brokers.
Since the launch of the website and set-up of a Google Ads campaign the company experienced a significant increase in weekly conversions as well as email subscribers, which were captured using a high valued content offer and carefully nurtured using an automated email marketing campaign.
If you think you already know exactly what you need and want to get your project started ASAP you can start by filling out our project enquiry worksheet. Otherwise, if you need further advice before starting you can claim your free marketing strategy session and website audit, valued at $1500.
If you think you already know exactly what you need and want to get your project started ASAP you can start by filling out our project enquiry worksheet. Otherwise, if you need further advice before starting you can claim your free marketing strategy session and website audit, valued at $1500.
Smart Finch Marketing is a Brisbane based marketing agency focuses on delivering marketing transformations for businesses in the financial services industry as well as other industries in Australia.
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