Working with an IT company offering training courses across a variety of products, new strategic landing pages were built as part of a Google Ads campaign to generate qualified leads for the business.
As a result of the new landing pages and on-going changes and optimisation of the Google Ads campaign, monthly conversions increased by 81% over the first 6-months. In addition, a high value content offer was integrated into each landing page, which helped the company dramatically grow its lead database.