The lockdowns, social distancing, and widespread financial crises brought about by COVID-19 forced hundreds of thousands of small businesses online to generate an income. However, as many are unfamiliar with the digital domain and online marketing, it’s been tough to survive – let alone thrive!
The digital marketing strategists at Smart Finch Marketing are here to help. We’ve compiled our top digital marketing tips for beginners to help you leverage online marketing and maximise the value of your spend. But first, let’s break down digital and online marketing for you to avoid confusion.
Online vs Digital Marketing
Online and digital marketing are used interchangeably because they’re essentially the same thing (aside from a small technicality).
Digital marketing involves using digital channels, devices, and platforms to create and promote your marketing messages – whether online or not. For example, you may download a brand’s app that was created online via the internet, but you don’t need the internet when using it.
Online or internet marketing, on the other hand, refers to marketing tactics that are executed and received using live internet connections. For example, PPC (pay-per-click) ad campaigns.
Now, let’s tackle the tips!
#1 Start With Social Media
Every successful digital marketing strategy starts with building a strong social media presence. With the hegemonic social platforms boasting worldwide audiences, it allows you to reach untapped audiences, boost your brand awareness, bring fresh leads to your business, and, ultimately, secure sales.
You can target those most likely to be interested in your offerings, no matter their age. According to Oberlo, 90.4% of Millenials, 77.5% of Generation X, and 48.2% of baby boomers are on social media. You can interact with them in real-time, asking questions, initiating conversations, providing customer support, and showcasing your value.
#2 Connect With Customers Through Email Marketing
Email marketing paves the way to expanding your customer base and nurturing current customers online. Through automation, personalisation, and customisation, you can form personal connections with prospects and influence their purchase decisions.
It’s a potent form of direct marketing that offers a simple, scalable, and affordable way to expand your brand’s reach and influence. You can promote your offerings, share valuable and relevant content, and offer your latest items and specials to grab attention.
#3 Leverage Website Marketing
If you don’t have a website, you don’t exist. It’s as simple as that in 2020. Once your social media is set up, you’ll need a website professionally developed and designed. It’s the most measurable marketing channel and an important ingredient in a profitable online presence.
It gives prospects a window to your brand and current customers a platform to learn about, engage with, contact and find, and buy from your business. Through tactics like SEO (Search Engine Optimisation) and PPC, you can expose your website (and offerings) to the prospects most likely to buy-in and nurture them with quality digital content.
You can position yourself as an authority in your industry, creating blog posts and videos that are educational, informative, interesting, and entertaining to add value to prospects’ lives and be rewarded with loyalty and positive sentiment. You can even offer free eBooks or how-tos in exchange for contact details!
These tips will help your small business take its first steps towards online success. However, digital marketing is not for the faint-hearted.
If you need guidance and professional insights, contact us at Smart Finch Marketing! With years of experience helping companies crush their competition online, we’ve got the expertise you need to succeed.
To help get you started, book a free strategy session now!
Related Tag: Digital Marketing Agency Sydney