To maximise the value of your spend and get the best results from an SEO agency in Melbourne requires more than a simple search on Google.
Yes, the SEO agency itself should do all the digital dirty work, optimising your website and tailoring proven SEO strategies to your needs. However, only experienced, specialist SEO agencies can deliver the ROI you seek.
Melbourne’s search results are saturated with a plethora of so-called SEO specialists, luring you in with high promises and failing to deliver.
If you’d like to make the most of your spend with an SEO agency, here are some signs to look out for when searching in Melbourne!
#1 No Promises Without Proof
Any Melbourne SEO agency worth their salt will support high promises with proof. If they promise first page ranks and viral visibility, they should have evidence of how they will deliver on this promise.
The agency you choose should be able to show you current concepts that can be applied to your website, such as:
- Optimisation strategies for existing content
- Trending topics related to your niche to target
- Examples of relevant keywords and their potential
#2 Recommendations For Improvement
In addition to what they can do, they should also be able to show you what you should do.
Ask your potential picks for basic SEO recommendations to see whether or not they are willing to work with you as partners. To enjoy the best results, you’ll need an agency who understands that when you win, they win.
A leading Melbourne agency should offer recommendations for improvement, such as:
- Start pages on profiles on social channels
- Integrate social channels with your homepage
- Start an optimised blog
- Integrate internal links into existing content
- Add alt tags to images
- Create a sitemap.xml
- Add WordPress plugins to improve SEO
To avoid being misled by Melbourne’s search results, as well as maximise your ROI, you should choose an SEO agency that exclusively employs white hat tactics.
White hat tactics improve your ranking through best practice whilst keeping the integrity of your website intact, and thus Google’s prioritisation of it in search results.
However, you cannot be sure that you won’t be buying into black hat tactics and get blacklisted by Google if your chosen agency is not transparent.
Your potential pick should be happy to share their strategies, explain why they use them, and how long before they produce results.
#4 Consistent Customer Service
If your potential picks are too busy to return your calls or respond to basic enquiries about their services, it’s a sign that they don’t have the time, manpower, or motivation to give your website and SEO strategies the attention they need.
Now that you know what to look out for, you can begin your search for a reliable, successful SEO agency in Melbourne.
Or, you could keep it simple come straight to Melbourne’s leading SEO specialists, Smart Finch Marketing!
Forget the hype; we’re all about real results. Through calculated moves, timeless SEO tactics, and fresh best practices, we target trending topics and relevant keywords that improve your ranking and ensure an awe-inspiring ROI.
Browse our SEO services to see how we will get you the best results swiftly and strategically!