So, you saved up and spent a significant amount of money on having a website professionally designed and developed. Or, maybe you spend countless sleepless nights learning how to do so yourself.
Either way, your products and services are unrivalled in your industry and incredibly competitive in pricing. You may even be consistently publishing engaging content, resulting in a stream of website visitors.
Yet, despite your efforts, your visitors are not converting into customers at the rate they should be!
Your website is likely lacking essential elements that contribute to your conversion rate. However, once these flaws are identified, they are easily fixed using simple strategies.
Let’s take a look at some common culprits!
#1 Off-Putting Mobile Experience
If your website is not optimised for mobile users, your lack of conversions stems from its inaccessibility and inability to adapt to their needs.
It will take longer to load, truncate your copy, distort your content, and make it harder for users to find what they’re looking for. This is off-putting and annoying, driving visitors directly to your competitors and ruining your conversion rates.
To combat this, you will need a responsive, mobile-first website design. This ensures your website is convenient, quick, and easily navigated, as well as accessible across devices, tapping into an ever-widening audience.
This seamless user experience keeps visitors on your website for longer, helps them find what they need faster, and optimises viewing, making it more likely that they will convert.
#2 Slow Load Speeds
Today’s always-on world has resulted in widespread impatience. So much so that 40% of visitors will abandon your website if it takes more than three seconds to load.
If your website speed is slow, it’s likely the culprit for your low conversion rates and due to several factors such as:
- Mobile incompatibility
- Excessive adverts
- Lack of optimisation
- Broken links
- Bloated code
- Inadequate host server
- Lack of browser caching
#3 Minimal Conversion Opportunities
Your website’s design should make it as easy as possible for prospects to convert across pages and content alike.
An excellent example is incorporating several CTAs that are persuasive, engaging, and directional. CTAs, or call-to-actions, tell prospects precisely what to do to convert. Think “Buy Now!” and “Free Sign-Up!”
They should be highly visible, engaging, and on every page to ensure your website holds countless opportunities to convert.
#4 Targeting Incorrect Audiences
If your website has been designed and developed to target the wrong audience, or everyone, your conversion rates will crumble.
For example, if you sell sustainably-sourced meats for delivery online, targeting vegetarians would be a waste of time and money, as they will not convert.
Your site’s design, style, copy, and content should target prospects who are inherently interested in your offerings, and thus, already primed to buy-in.
As you can see, a lot goes into designing and developing conversion-optimised websites. In fact, the website designers at Smart Finch Marketing have spent years honing their skills in it!
Using timeless tactics and fresh design concepts, we have revolutionised website conversion rates for a plethora of diverse industries. With us in your corner, you’ll enjoy a highly optimised website with countless conversion opportunities and attractive aesthetics.
Contact us today to consistently convert and maximise the value of your spend!
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