Since the COVID-19 crisis changed the way we live, love, work, play, shop, and sell, the competition for online businesses has increased tenfold! Simply put, if they weren’t online before, they’re definitely online now!
This poses significant challenges for businesses looking to rank high on Google, as their competition pool is now infinitely better.
Our SEO specialists are here to help! Use their top four SEO tips to outrank your competitors on Google now.
#1 Keyword Research Is Key
If keywords are King, then keyword research is key; it’s the foundation of any successful SEO strategy.
It involves finding and analysing the effectiveness of commonly searched words and phrases (keywords) relevant to your business. There are a multitude of online tools to help you estimate the effectiveness of different keywords in terms of generating targeted, organic traffic. If you have a Google Ads account, Google Keyword Planner is perfect!
Pro tip: Try targeting common misspellings of keywords to capture potential customers.
#2 Incorporate Your Keywords
Once you’ve found relevant keywords to compete and rank for in Google, it’s time to use them to optimise your website and content! And by website, we mean a multi-page website – the more you can optimise, the higher you can rank.
Incorporate each of your keywords into the pages and content that are relevant to them. Do so as much as possible without keyword-stuffing – keep it natural.
#3 Include Internal Links
Include hyperlinks in your website and content to other relevant pages or content on your website that you’d like to rank higher. This, as well as making navigating your website much easier, greatly increases your overall ranking. Use long-tailed keywords as anchor texts to boost your CTR.
Pro tip: Check for and remove any broken links.
#4 Build Your Backlinks
Quality over quantity is an important factor in backlinking. Focus on asking owners of relevant, high authority websites, influencers or bloggers to link out to your website – rather than countless low-quality ones.
Pro tip: Avoid straying from Google’s guidelines, like donating to NPOs for backlinks.
#5 Call In The Cavalry
If SEO were as easy as reading one blog post and ranking above the rest, then you wouldn’t be here in the first place! SEO is ever-evolving and time-intensive, warranting a full-time job to keep up with the changes, let alone act on them. Entire agencies have been built specifically to cultivate and implement highly technical SEO strategies.
If you’re ready to get back to business and leave the techie stuff to the specialists, come to Smart Finch Marketing. We’re so confident in our SEO services in Sydney that we’ll work for free if you’re not on page one within six months!
Need proof? Book a free strategy session with our SEO specialists now!